FRESH -- The Movie

Friday 7/31, 7:00 p.m.

E.R.U.U.F., Durham
 
 
 
You are invited to a free screening of FRESH -- the movie. FRESH celebrates the farmers, thinkers and business people across America who are re-inventing our food system, including Michael Pollan, Joel Salatin, Will Allen, George Naylor, and Andrew Kimbrell. As the reviewer at Eco Salon said, "If Food Inc. was your wake up call, FRESH is your call to action."

You can watch the trailer at www.FreshTheMovie.com. You can watch related video at www.FreshTheMovie.com/about/more-trailers . Some reviewer comments are copied below.

Scott Marlow will lead our discussion following the film. Scott is the Director of the Farm Sustainability project at RAFI-USA (www.rafiusa.org). RAFI -- the Rural Advancement Foundation International -- cultivates markets, policies and communities that support thriving, socially just, and environmentally sound family farms.

This screening is being sponsored by the sustainability committee at the Eno River Unitarian Universalist Fellowship (www.ERUUF.org) . We will show FRESH on the big screen in our Fellowship Hall at 4907 Garrett Road, Durham.

Refreshments will be served from 6:30. The program will begin at 7. The movie is just over an hour long and we expect the discussion afterwards to last about 20 minutes.

The event is free. We will accept donations following the film to cover the film licensing fees and other costs. Any amount collected in excess of our costs will be shared with the Rural Advancement Foundation International.

Please RSVP to Paulo Nery at pjnery@practicaleco.com. While RSVP'ing is not required, doing so would be helpful in our efforts to provide adequate seating, food, and so on.

FRESH is a film that seeks to raise awareness and turn inspiration into action. To support these goals, we will provide table space where you can display your materials related to sustainable agriculture.

Whether you can attend our screening or not, we hope you will think about hosting a FRESH screening at your home, church, school, workplace, or other venue. We will have a limited number of DVDs available for sale.

Finally, please consider supporting our efforts to promote sustainable agriculture by forwarding this message on to others and by posting a copy of the attached event poster where other interested individuals may see it.

Thank you and hope to see you on the 31st.

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Reviewer comments:

"[I] contrast to Food, Inc., FRESH presents a vision of the possible by profiling heroes all over the country who are changing the way we eat. If Food Inc. was your wake up call, Fresh is your call to action.” --Eco Salon, www.EcoSalon.com/movie-review-fresh-the-movie/

FRESH is the absolutely first-rate documentary from filmmaker Ana Sofia Joanes. It resonates even more loudly following the latest headlines that upwards of 68 people are dead today as a result of swine flu….Asking all the right questions, FRESH shows us the facts of industrial farming and encourages us to find out not only who is growing the stuff but what chemical residue it has….What FRESH does best is demonstrate, in nutritional facts and figures as well as in commercial numbers that make dollars and sense, that nature's own ways of doing things is, ultimately, the best treatment of land and livestock, which then provide the most nutritious and delicious treats for us consumers….And, at only 70 minutes, the whole film whirs by as a nail-biting wake-up call to action….FRESH is not a preach-fest; it's an informative, inspirational, swiftly-edited and beautifully scored movie.” --Moving Pictures Magazine, www.MovingPicturesMagazine.com/reviews/movies/fresh

"Food, Inc. and FRESH both feature Joel Salatin, the Virginia farmer profiled in Michael Pollan's Omnivore's Dilemma, and Pollan himself appears in both films. But despite the apparent overlap, the two films are very different. Each provides a much-needed public service, but where Food, Inc. airs a laundry list of factory farming's dirty secrets, FRESH makes a beeline past the manure lagoons, veal crates, contaminated food and monoculture madness to land us in truly greener pastures, whether it's in rural Virginia with Salatin or in urban Milwaukee at Will Allen's farm.” --Living Liberally, http://LivingLiberally.org/eating/blog/FRESH-Director-Ana-Joanes-Blazes-...

“Much of the focus of FRESH is on those who do things the right way, and how they do it. This would be a great film to take that friend or relative of yours out to see -- the one you wish would read the articles, links, or books you suggest, but who you know probably never will. So why not take them to this fun and upbeat film instead?” --La Vida Locavore http://LaVidaLocavore.org/diary/1762/film-review-fresh